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Tuesday, August 31, 2010

What is your call to action?

When you are sending your resume and cover letter, in effect, you are sending a sales document.  You are trying to sell your skills to the business and hopefully, you have packaged them successfully enough to entice a business owner or hiring manager to read your materials. Often, with hundreds of resumes appearing for one position, you need to stand out!

Any brochure or flyer needs to have a "call to action" to encourage the reader to:
  • buy tickets,
  • attend a rally,
  • register for a workshop,
  • READ your resume
  • INVITE you for an interview!
Your cover letter gives you the opportunity to answer the question "what's in it for me?" that the person reading the cover letter will ask about why they should call you in for an interview.

If you have successfully accomplished your job of telling them why you would be a good fit for their organization, the last thing you need to do is establish your "call to action".  Here are some examples:
  • I appreciate your consideration and look forward to speaking with you if my capabilities can be of use at XYZ Corporation.
  • I look forward to meeting with you to discuss my candidacy. Thank you for your consideration.
  • I will be in New York from DATE to DATE and wondered if it would be possible to schedule an interview for that time?
  • I am available for a personal interview at your convenience.
  • I hope to schedule a personal interview at a mutually convenient time.
  • You may kindly contact me by phone at 224-224-2244 or email me at emailaddress (at) emailprovider.com
  • Kindly review the enclosed resume and consider my application for the job.
  • Enclosed is my resume and photographs of my work.  I have some great ideas for ABC Publication and hope to have the opportunity to discuss them with you.
  • If you feel that my experience and drive can benefit ABC Company in this or other positions, let's talk!
  • It will be a pleasure to meet with you at your convenience to discuss my credentials in detail.  I can be reached at the above numbers when you are ready to set up a time to meet.  I look forward to your call.
  • Would your organization benefit from these attributes? Please call me at your earliest convenience to discuss my focus on bringing a fresh perspective to the LMNOP arena.
And rather than the standard "Sincerely yours" as the line above your signature (closing), what about:
  • Enthusiatic about joining your team,
  • Until we meet,
  • Cordially, or,
  • Looking forward to the interview.
The key to getting the interview is making your cover letter and resume stand out.  Your skills have to be a pretty good fit, but, how you package it makes all the difference in the world.

What other inventive, yet professional ending paragraphs or letter closings can you suggest?

Resources used:
Employment Digest
Cover Letter Format
The Everything Cover Letter Book by Steven Graber
Cover Letters for Dummies by Joyce Lain Kennedy
Cover Letter Magic by Wendy S. Enelow and Louise M. Kursmark

Tuesday, August 24, 2010

Coping with Stress

Stress is defined as (among others):
  1. Physical, mental, or emotional strain or tension: Worry over his job and his wife's health put him under a great stress.
  2. A situation, occurrence, or factor causing this: The stress of being trapped in the elevator gave him a pounding headache.
  3. A specific response by the body to a stimulus, as fear or pain, that disturbs or interferes with the normal physiological equilibrium of an organism.
When we as individuals encounter stress under the first and second definition, we almost always see the results in the third definition. There are several methods to cope with stress that we will address.
Alter – one of the most effective ways to cope with stress is to alter the source of the stress. In effect, remove it. This may not be the easiest option, but is THE most effective. For example: your shoes do not fit, causing you stress because you are unable to walk properly. Change your shoes. While this solution is simple it illustrates how you can alter the situation.
  • Express your feelings instead of bottling them up.
  • Be willing to compromise.
  • Be more assertive.
  • Manage your time better.
Avoid – remove yourself from the situation. You know that a particular person “pushes your buttons” so to avoid the stress of the situation, avoid interactions with that person. Many of us have acquaintances or family with whom this may be the biggest source of stress. If at all possible, don’t allow yourself to be caught up in those types of situations.
  • Learn how to say “no” – Know your limits and stick to them.
  • Avoid people who stress you out – Limit the amount of time you spend with the person or end the relationship entirely.
  • Take control of your environment – Traffic gets you tense, see if you can use public transportation, change your work hours or take a longer but less-traveled route.
  • Avoid hot-button topics – Repeatedly arguing about the same subject with the same people, excuse yourself when it’s the topic of discussion.
  • Pare down your to-do list – Distinguish between the “shoulds” and the “musts.”
Accept- just as it says. You have no control over the weather, but if you are flying from one destination to another, the weather may be grounding flights. You need to accept the fact that you cannot go anywhere, SO why let it stress you out. Another example: you must work with someone that just grates on your nerves; accept them for who they are and learn to work with them.
  • Don’t try to control the uncontrollable.
  • Look for the upside.
  • Share your feelings with a friend or a therapist.
  • Learn to forgive.
Building resistance – There are three ways to build resistance – physical, mental or spiritual. In certain situations you will need to do all three to effectively do your job. Example: you feel stress because you were just placed on a new line at work and physically cannot keep up due to your inability to lift 25 pounds. It causes you to worry about whether or not you will be able to keep your job. You can begin a weight lifting regime to increase your strength.
Changing perceptions – a quote I heard was “when I change, others change”. It isn’t so much about the others changing as it is about your perception of others.
Manage expectations – this once is quite simple – if you have no expectations, you have no disappointments. Is what you are expecting of yourself and others realistic? If you are expecting too much of (insert whatever or whoever you want here because it would apply) you will surely be let down. Humans are fallible beings and can only do so much.
Build self-esteem – if you are more confident in yourself, you will be more self-assured. If you help build others confidence, it will go a long way to avoiding a conflict situation.
Navigate change by your reactions – everything about stress can be handled within yourself. It is how you react to the situations that present themselves to you. But you can help control your stress level by taking care of yourself:
  • Get moving - For maximum stress relief, try to get at least 30 minutes of heart pounding activity on most days but activity can be broken up into two or three short segments.
  • Make food choices that keep you going and make you feel good - Eating small but frequent meals throughout the day maintains an even level of blood sugar in your body.
  • Drink alcohol in moderation and avoid nicotine - Alcohol only temporarily reduces anxiety and worry and smoking when you're feeling stressed and overwhelmed may seem calming, but nicotine is a powerful stimulant, leading to higher levels of anxiety.
  • Get enough sleep - lack of sleep leaves you vulnerable to stress.
  • Reducing stress by prioritizing and organizing.
• Time management tips for reducing job stress
  • Create a balanced schedule.
  • Don’t over-commit yourself.
  • Try to leave earlier in the morning.
  • Plan regular breaks.
• Task management tips for reducing job stress
  • Prioritize tasks.
  • Break projects into small steps.
  • Delegate responsibility.

Friday, August 20, 2010

Waiting for the phone to ring?

Scenario 1 - You have had a great interview and you know you nailed every aspect - you have the credentials, you have the skills, and you feel really good about the outlook. You just need to hear the phone ring and hear that potential employer making that all important job offer. 

Scenario 2 - You applied for a position with a large national company for a position out-of-state. In years past, the company would fly potential candidates to the corporate office for a job interview (or series of interviews). Today the process includes a phone interview to screen candidates. You are hoping to get that call.

Scenario 3 - You own your own business.  You have a business line, fax line, cell phone, or home-office line.  You want to provide good customer service by taking calls without having to pay an answering service.

In these situations, you have other responsibilities, need to be on the road or engaged in your business.  You don't have the luxury of just sitting by the phone.  Many people these days have given up land-line phones for the convenience of a cell phone.  If that is the case, you are in good shape, you would always have your phone with you.  But, if you have several phone lines upon which you can be reached, what do you do?

Today there are a number of alternatives that will ring all of your phones at one time, send things to voice mail after certain hours and even transcribe those voice mails into text messages to which you can respond.  The most recognized right now might be Google Voice.  It is currently only available in the US.  Some alternatives that offer similar services include: Ring Central, Line2, 3Jam, VoxOx2, Ribbit Mobile and YouMail.  Each of them have a variety of services available, so be sure to research the ones that might serve your needs best.